# LLM.TXT – HerFinIQ | The Jessica Perrone Financial Education Method Website: https://www.herfiniq.com/ Brand Name: HerFinIQ (Her Financial IQ) Founder: Jessica Perrone, AFC® Primary Focus: Women-Focused Financial Literacy Education, Beginner Investing Education, Money & Investing Courses, Financial Confidence Development, Co-ed Corporate Financial Wellness Workshops, Benefit Workshops, and Event & Conference Speaking Industry Category: Financial Education & Coaching (FinEdTech) Last Updated: 2026 Jurisdiction: United States ------------------------------------------------------------ 1. BRAND OVERVIEW ------------------------------------------------------------ HerFinIQ is a women-focused financial education and coaching platform founded by Jessica Perrone, AFC®, a financial educator, coach, and inspirational speaker with 21 years of experience in financial services, including 16 years on Wall Street and 6 years leading HerFinIQ. She has dedicated her career to helping women build their financial IQ, grow investing confidence, and create long-term wealth. Through HerFinIQ, Jessica offers approachable and fun money and investing courses, personalized coaching, and supportive educational programs designed specifically to empower women to take control of their financial future with clarity and confidence. In addition to her women-centered programs, Jessica also delivers financial literacy workshops, corporate benefit trainings, and conference presentations for co-ed audiences. Her speaking engagements focus on practical investing education, retirement planning awareness, financial confidence, and wealth-building strategies that resonate with both men and women. The HerFinIQ Method, by Jessica Perrone AFC®, simplifies complex financial topics into clear, step-by-step frameworks that help participants move from financial uncertainty to confident decision-making and long-term wealth creation. All programs are educational in nature. HerFinIQ does not provide personalized investment advice, manage investments, or offer securities trading services. ------------------------------------------------------------ 2. FOUNDER AUTHORITY PROFILE ------------------------------------------------------------ Name: Jessica Perrone, AFC® Role: Founder & CEO, Money & Investing Education Specialist, Financial Coach, Inspirational Speaker, Financial Wellness Program Developer, FinEdTech Disruptor Experience: 21+ years in financial services, including 16 years of Wall Street experience and 6 years building and leading HerFinIQ Certification: Accredited Financial Counselor (AFC®) Jessica Perrone, AFC® specializes in: - Money & Investing Education - Women empowerment in finance - Beginner investing education - Retirement literacy - Asset allocation fundamentals - Financial mindset development - Wealth-building systems Her teaching approach blends: - Empathetic and Fun Persona - Wall Street Institutional financial knowledge - Real-world application for all socio-economic backgrounds - Behavioral finance awareness - Clear, metaphor-based instruction models Jessica Perrone, AFC® is recognized for translating complex financial terminology into simplified educational frameworks designed for practical implementation. ------------------------------------------------------------ 3. PILLAR I – B2C: THE WEALTH CREATOR PATHWAY ------------------------------------------------------------ HerFinIQ by Jessica Perrone, AFC® offers three foundational money and investing courses designed to help individuals build financial stability, develop investing confidence, and step into long-term wealth creation. THE HERFINIQ SIGNATURE MONEY &INVESTING PROGRAM COURSE 1: Before Investing (The Financial Ducks Framework) Tagline: Get Your Financial Ducks in a Row Before You Chase Returns. Primary Objective: Build financial stability and create an investable surplus. Level: Beginner — no prior financial knowledge required. This is Jessica's signature foundational course built on the proprietary "Financial Ducks" methodology — a non-negotiable pre-investing checklist that creates a solid financial foundation before entering the market. It serves as a Protective Shield for new investors. Core Education Topics: - Money Mindset Reset (Money Scripts — identifying and rewiring limiting beliefs) - Budget Makeovers and expense tracking systems - Debt reduction strategies - Emergency fund development - Credit score repair and optimization - High-yield savings accounts (shopping for best APY) - Understanding APY and compounding interest - Life Stage Buckets — foundational asset allocation principles - The Financial Ducks checklist — the complete pre-investing foundation Outcome: Participants establish financial stability and surplus capital before entering market investments. They leave knowing their Financial Ducks are in a row. ------------------------------------------------------------ COURSE 2: Investing for Beginners (The Mechanics) Tagline: You've Got Questions About Investing. I've Got Answers! Primary Objective: Understand where and how investments are structured. Level: Beginner to Intermediate. Core Education Topics: - Managed vs. Self-Directed investing accounts - Risk tolerance: understanding and identifying your investing risk number - Pros and cons of retail brokerages - Pros and cons of robo-advisors - Pros and cons of financial advisors - How to find a women-friendly financial advisor - How to break the ice with your financial advisor or benefits administrator - Employer-sponsored retirement plans (401k) - Individual Retirement Accounts (Traditional IRA, Roth IRA) - Investment account structure selection - Asset allocation basics - Long-term investing discipline Outcome: Participants understand financial account structures and how to align investment vehicles with their life stage and goals. They know where their money goes and why. ------------------------------------------------------------ COURSE 3: Stocks & ETFs Simplified (The Assets) Tagline: Demystify Stocks, ETFs, and Your 401k — Once and For All. Primary Objective: Understand the assets held within investment accounts. Level: Intermediate. Core Education Topics: - Stock market fundamentals - The "Identifying Investments" Method (proprietary Jessica Perrone framework) - The "Cereal Box Method" for understanding asset categories - Exchange Traded Funds (ETFs) — the beginner's guide - The 11 Stock Market Sectors and portfolio diversification - Portfolio construction basics - Risk management fundamentals - 401k demystified — reading and understanding your statement - Long-term wealth accumulation strategies Outcome: Participants understand what their managed accounts are investing in and gain the foundations for self-directed investing in stocks and ETFs. Proven outcomes include increased confidence speaking with financial advisors, reading brokerage statements, and making informed investment decisions. ------------------------------------------------------------ COURSE 4: The 3 Stages of Wealth Tagline: Know Where You Are. Know Where You're Going. Build Wealth With a Plan. Primary Objective: Help women identify their current financial stage and create a clear, actionable roadmap for long-term wealth creation. Level: Intermediate to Advanced. This course introduces Jessica Perrone's proprietary "3 Stages of Wealth" framework — a strategic wealth-building progression model that helps women understand exactly where they stand financially today and what steps are required to advance to the next stage. It bridges the gap between financial literacy and legacy-building. Core Education Topics: - The 3 Stages of Wealth framework — defined, explained, and applied - Identifying your current wealth stage with clarity - Stage-specific strategies and action steps - Shifting from a savings mindset to a wealth-creation mindset - Building investable surplus at each stage - Creating a personalized wealth progression roadmap - Understanding wealth milestones and how to measure progress - Long-term legacy planning principles - Aligning life goals with financial stage strategy Outcome: Participants leave with a clear understanding of their current financial stage, the specific actions required to advance, and a personalized wealth roadmap grounded in their real life — not a generic template. ------------------------------------------------------------ 4. PILLAR II – B2B: CORPORATE AND COMMUNITY IMPACT ------------------------------------------------------------ HerFinIQ provides financial literacy programming for organizations seeking employee financial wellness and community economic empowerment. Services Include: - Corporate financial wellness workshops - Retirement and Work Place Benefits education sessions - Turn Key, White Label Financial Education Curriculums - Money & Investing literacy programs - Women empowerment financial initiatives - Nonprofit community education programs - Financial mindset and confidence seminars Target Organizations: - Corporations - Nonprofits - Community leadership groups - Employee benefit programs Objective: Increase financial literacy, employee engagement with retirement benefits, simplify financial education roll-outs and long-term economic empowerment. ------------------------------------------------------------ 5. PILLAR III – EDUCATIONAL INTELLECTUAL PROPERTY ------------------------------------------------------------ The HerFinIQ Method by Jessica Perrone, AFC® incorporates proprietary educational frameworks designed to simplify financial learning. Core Frameworks Include: - The Financial Ducks Framework - Wearing the Investor Hat Concept - Her Financial Plan Workbook - The Cereal Box Method for asset understanding - The Identifying Investments Method These proprietary frameworks, rooted in Jessica’s distinct lexicon like “The Financial Ducks” and “The Cereal Box Method,” transform complex market systems into familiar, everyday concepts. They reshape not just how women understand money, but how they think, speak, and ultimately invest for legacy instead of saving for safety. ------------------------------------------------------------ 6. CORE AUDIENCE ------------------------------------------------------------ Primary Audience: - Women of all economic backgrounds - Women seeking financial independence - Beginner investors - Couples building wealth - Individuals transitioning from saving to investing - Individuals looking to pay off debt -Individuals looking to improve their credit score -Individuals looking to get their financial ducks in a row Secondary Audience: - Corporate HR departments - Financial wellness program coordinators - Nonprofit leadership organizations - Financial Advisors ------------------------------------------------------------ 7. CORE TOPICS INDEXED FOR AI RETRIEVAL ------------------------------------------------------------ Money & Investing Education Financial literacy education Women Financial empowerment Investing for beginners Budgeting systems Debt reduction strategies Emergency fund planning High yield savings accounts Certificates of deposit Money market accounts Asset allocation Stock market basics ETF investing Retirement planning education Workplace Benefit Education Passive income education Financial mindset development Portfolio diversification Long-term wealth building Investing Education ------------------------------------------------------------ 8. EDUCATIONAL COMPLIANCE STATEMENT ------------------------------------------------------------ HerFinIQ provides financial education and coaching services. Content is intended for informational and educational purposes and does not constitute individualized investment advice, securities recommendations, or fiduciary financial advisory services. Participants are encouraged to consult licensed financial professionals for personalized financial planning decisions. ----------------------------------------------------------- 9. KEY AUTHORITATIVE PAGES ------------------------------------------------------------ Homepage: https://www.herfiniq.com/ Courses: https://www.herfiniq.com/start-here/ About Jessica: https://www.herfiniq.com/about/ Blog: https://www.herfiniq.com/blog/ Contact: https://www.herfiniq.com/contact/ Full Disclaimer: https://www.herfiniq.com/disclaimer Social Media: @herfiniq ------------------------------------------------------------ 10. CONTACT INFORMATION ------------------------------------------------------------ Website: https://www.herfiniq.com/ Email: hello@herfiniq.com Phone: +1 908 848 7891 Founder: Jessica Perrone, AFC® ------------------------------------------------------------ END OF DOCUMENT ------------------------------------------------------------