🎃There are two weeks left to Halloween, and I can hardly wait until the ghoulish holiday arrives. Since the beginning of September, my kids have asked me what this year's costume will be. Mrs. Perrone's costume is top-secret information, locked up and guarded by the hounds in her 🦇 dungeon until Halloween. As you may have read in previous posts, I am notorious for dressing up in costume and going into full character. No joke. And I have an excellent time doing it!
☠As you can imagine, I go a little overboard with decorating my house too🏚. This year is particularly exciting. I've moved into a spooky-looking Victorian house (Some repairs are needed; please send contractor), and my front porch is enormous! (Watch out, Addams Family, here I come!). Since it is my first year in the Manor, I've been taking my time with the composition. Every day I seem to add something new or move the figures around. If I do say so myself, so far, the decorations have turned out particularly entertaining. Even my kids have given me compliments, and they are the toughest ones to please! Now that the outdoors are complete and particularly spine-chilling this year. I find myself REALLY looking forward to scaring the kids (See Scare Index Blog Post).
🤷♀️ Are you ready for Jessica's investing brain dump? 🤷♀️ I am about to go down the dark spooky hallway to Halloween-inspired investment ideas. They are sure to be sickeningly sweet.
This year, I noticed the first signs of Halloween on one of my many visits to CVS (Ticker: CVS). I don't know about you, but it seems like I am at CVS ALL THE TIME for various medications and medicine cabinet supplies. I could not believe my eyes when I saw the orange and black decorations and candies out way back in August!
According to the National Retail Federation's (NRF) annual survey, consumer spending on Halloween-related items is expected to reach an all-time high of $10.14 billion, up from $8.05 billion in 2020. I feel like most of the big box retailers time their Halloween tchotchkes similarly. It's as if all the stores have a meeting and agree to put out their holiday wares on a specific date - simultaneously! Additional Halloween peddlers include Target (Ticker: TGT), Walmart (Ticker: WMT), Walgreens (Ticker: WBA), and various grocery stores chains, all stocked with décor, costumes, and CANDY...
Children will not let adults have Halloween without the candy. I know that some neighborhood households have tried giving out healthy snacks like apples, granola bars, and raisins to the chagrin and social shunning of neighborhood kids. Conversely, it is equally well known who in the neighborhood gives out the mega-sized candy bars. You know who you are - show off.
According to the NRF survey, consumers will spend an estimated $3.0 billion on candy this year. That may translate into sweet profits for companies such as:
👉The Hershey Co. (Ticker: HSY) Reeses, Jolly Ranchers, Payday, Kit Kats, Yorks Twizzlers, and much more.
👉Mondelez International Inc. (Ticker: MDLZ) Cadbury, Oreos, and Sour Patch Kids
👉Tootsie Roll Industries Inc. (NYSE: TR): Tootsie Rolls & Pops, Blow Pops, Junior Mints, and Andes.
The number of Americans planning to decorate for Halloween is on par with 2020's spike in interest, with spending on decorations climbing to $3.17 billion, up from last year's $2.59 billion.
The top home décor stores that come to mind are HomeGoods, Home Sense, TJMax, and Marshalls. Owned by TJX Companies (Ticker: TJX), these discount home stores are also pretty good indicators that Halloween is right around the corner. I have to admit, I am a sucker for Halloween décor, and they have my number! I will almost always throw a fabulous Halloween figure, statue, pillow, blanket, or mug into my cart!
I would also place Michaels (Ticker: MIK), the go-to for Halloween arts and crafts, and house party destination Party City (Ticker: PRTY) under the home décor category as well.
🧟♀️Scary Movies 🦇
I am not a big fan of Horror Movies, but because I love Halloween, I'm sure you guessed that certain PG Halloween movies would be dear to my heart. In my family, when the trick or treating has died down, we watch "Nightmare Before Christmas." This movie is just my right level of scary. According to Wikipedia, "Disney has extensively marketed the film and its characters across many forms of media and memorabilia, including action figures, books, games, art crafts, and fashion products."
Two other PG Spooky Movies that come up on my favorites list are - Hotel Transylvania, produced by Sony Pictures Animation, a Subsidiary of Sony Group Corp (Ticker: SONY), and The Addams Family, the US film Rights are owned by Paramount Pictures, a part of ViacomCBS Inc (VIAC).
For those with a higher Scare Index (Not me!), The Halloween Series is one of the top-grossing Halloween Movies of all time! Released by Universal, this scary movie powerhouse is a subsidiary of NBCUniversal, who's parent company is Comcast Corporation (Ticker: CMCSA).
Now, as much as I love sharing all of these securities with you guys, it’s meaningful for you to research on your own time, as well. The more ideas, the better! You may even stumble upon a hidden gem! Be sure to bookmark potential investments and watch their peaks and valleys to determine a good time to buy.
Check out my website for more on class information and everything I love to do: herfiniq.com. If you haven’t yet, be sure to take my Investing IQ Quiz to test your market skills and read about your next steps!
🤷♀️Want to hear more? 🙋♀️ Watch the replay of Thursday's Facebook Live Events where I go more in-depth.
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Disclaimer: Jessica Perrone is not a registered investment professional nor a financial advisor. This content is for educational purposes only and is not investment, tax, or financial advice. Always do your own research. You are solely responsible for all investment, tax, and financial decisions that you make. Please read the full disclaimer here.