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👗You Gotta Shop Around👗

Updated: Nov 1, 2021

If you have been following me, it shouldn’t come as a surprise that I could use the memory of finding my perfect wedding dress (two decades ago) as a metaphor for the stock market and investing.


So here I go, using the story to emphasize the importance of shopping around! As a recap of yesterday’s post, deep down, I knew I wanted the first wedding dress I tried on. However, I wanted to be extra sure that there wasn’t another dress I liked more.


So, I tried on every. Single. Dress. Available in that shop.


Now, in terms of the stocks or ETFs, let’s say you have a general idea of a company or industry you would like to invest in. Maybe you want to invest in a company that makes wedding dresses? It is important to find a stock that is suitable for you and fits you best. Factors might include your budget or some other limitations or criteria. You may also want to identify a good time to invest in that industry and its trends.


For instance, is there a particular time of the year that the most significant number of wedding gowns are sold? Furthermore, be on the lookout for any potential market disruptors. Is there a new low-cost wedding dress company starting up?


Sometimes you luck out, and the perfect one is the first one. But it never hurts to go down a rabbit hole for confirmation!


🤷‍♀️Want to hear more? 🙋‍♀️ Watch the replay of Thursday's Facebook Live Events where I go more in-depth.



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Disclaimer: Jessica Perrone is not a registered investment professional nor a financial advisor. This content is for educational purposes only and is not investment, tax, or financial advice. Always do your own research. You are solely responsible for all investment, tax, and financial decisions that you make. Please read the full disclaimer here.


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