The Emotional Reality of Financial Paralysis
As a Financial Advisor, you understand the necessity of strong 401k plans. But why do so many employees—even those with high salaries—under-contribute or fail to engage? The root cause is rarely a lack of information; it’s financial anxiety and the burden of feeling stuck.
Generic financial literacy often fails because it addresses only the numbers, not the behavior. It ignores the struggle.
This emotional weight is why traditional programs fall short. As one of our graduates from the Working for Women Money Talks program shared:
“I went from just survival mode to feeling I could confidently take steps forward to be financially successful…”
The journey from “survival mode” to confidence requires a curriculum—and a coach—that transforms mindset first.
The HerFinIQ Methodology: Turning Anxiety into Action
At Her Financial IQ, we don’t just teach budgeting; we create behavioral change. Our methodology, which we bring to partners like Working for Women, is built to demystify complexity and create confidence.
We move employees from:
- Paralysis (due to debt or confusion) → Clarity (through the “Financial Ducks” methodology).
- Avoidance (due to fear) → Proactive Action (through accountability and measurable goals).
The result is a profound, lasting shift. Another graduate reflected: “Compared to before the program, I now feel much more confident and informed about my personal finances. My relationship with money has also changed significantly; I no longer avoid it.”
The Measurable ROI for Financial Advisors
When employees feel empowered, your plan succeeds. Our custom financial wellness programs are not an expense; they are an investment in plan performance and client loyalty, validated by:
- Increased 401 (k) Contribution Rates: Employees who complete our course are demonstrably more likely to increase their savings percentage, directly boosting your plan’s health and participation metrics. We provide the confidence needed for them to click ‘Save’ on a higher contribution percentage.
- Enhanced Client Retention: Offering custom, high-impact financial wellness becomes a key component of employee retention and recruiting for your employer clients, strengthening your relationship with the plan sponsor.
- Reduced Advisor Workload: Engaged employees who understand the basics require less hand-holding on foundational financial queries, freeing up your team for higher-value advisory work.
Partner with Proven Expertise
As a financial advisor, your focus is plan performance. My focus, as the AFC® founder of Her Financial IQ, is behavior change. By partnering with us, you leverage my expertise (and the proven track record of programs like Money Talks) to provide a high-value, turn-key solution to your workplace clients.
Ready to bring proven financial education that changes lives and drives measurable results to your 401k clients?
Let’s discuss how we can create a custom financial wellness series that delivers exceptional outcomes and strengthens your value proposition.
About Jessica Perrone, AFC®
Jessica Perrone, AFC®, Founder of Her Financial IQ, is a dynamic financial educator and visionary leader dedicated to empowering individuals to take control of their finances and build lasting wealth. Through her Financial IQ, Jessica Perrone provides direct-to-consumer online courses, as well as customized women-focused and co-ed workshops for partners, including non-profits, banks, and organizations such as NASDAQ and the YMCA. Jessica Perrone’s expertise has been featured on prominent media platforms, including Yahoo Finance, ABC NY, and FOX NY, highlighting her commitment to making financial literacy accessible and actionable for all.
As a sought-after keynote speaker and workshop leader, Jessica Perrone combines storytelling, strategy, and practical tools to help audiences overcome financial challenges and achieve their money goals. Jessica Perrone’s engaging presentations and workshops leave a lasting impact, inspiring diverse communities from underserved neighborhoods to global investors to approach money with confidence, clarity, and purpose.
About Her Financial IQ
Her Financial IQ’s mission is to empower women through personal finance and investing education. Through its friendly and approachable curricula, Her Financial IQ is committed to helping women achieve security and wealth through financial literacy. The program teaches crucial financial skills in a way that makes them accessible to women by using examples they can relate to. This down-to-earth approach helps women gain confidence in their financial decision-making.
Together, let’s empower women to achieve financial independence and security by hosting or funding programs that provide personalized finance & investing workshops. If you are an individual, school, or organization that wants to support women or teens in their financial contact us or visit us HerFinIQ.com
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